Law and ethics

The European regulation on artificial intelligence (AI Act) divides AI systems by risk and sets obligations accordingly. Most web projects – a chatbot, article summaries, suggested captions – fall into the mildest category, but even there transparency obligations apply from August 2026. As of October 2026.

An image from a generator on a website, an article written with the help of AI, a function suggested by an assistant. Who owns them, can anyone take them freely and do they infringe the rights of others? And the other way round: may AI companies train models on the texts of your website? An overview from the point of view of EU law, as of October 2026.

As soon as you send customer questions, comments or emails to AI, you are processing personal data and the GDPR applies to you. That does not mean you may not use AI – you just need to know who is responsible for the data, what to tell people and what not to send to AI at all. As of October 2026.